Rocket Retail: Client Showcases

Cable Chick www.cablechick.com.au Cheap Hi-Fi Cables including DVI, Component & HDMI Cables

Cable Chick Australia was launched in July 2006 to take advantage of the ever increasing demand for high definition audio and video cables for home entertainment use. Rocket Retail was involved with designing the Cable Chick mascot in consultation with the client, and its been a huge success. Name recognition and recall are very high, with an analysis of the search engine statistics within the Rocket Retail admin area revealing many people typing ‘Cable Chick’ into Google to find the site. This is an excellent sign that word of mouth and brand recall are working for the client. The Cable Chick site has been an outstanding partnership between the client and Rocket Retail, with each ‘doing their own bit’ to ensure its success. While Rocket Retail focused on crafting the website to in accordance with the clients wishes, the client was investing his time into taking new photos of every cable on the site. Often, the difference between a good ecommerce store and an outstanding one is the quality and appropriateness of the photos. Too often, ecommerce sites have poor or grainy photos, or ugly photos with awful or unappealing backgrounds. Clicking on a product within this site reveals professional quality photos that can be clicked on to enlarge. The drop shadow on the photos even matches the Cable Chick logo, a nice touch that ties everything together and instils confidence in the visitor that this is a premium site, offering premium quality products.

MrSupplement www.mrsupplement.com.au Australia's Leading Online Discount Bodybuilding Supplier

Australia's number one online sports supplement store MrSupplement continues to achieve record sales volumes each month. This supplement super store boasts a massive range of sports supplements all kept in stock and shipped daily from their warehouse in Sydney. The owner credits the Rocket Retail ecommerce system and its search engine friendly URL's with ensuring a steady stream of organic search engine traffic. Some of the key features of Rocket Retail that MrSupplement can't live without include the Dymo Label prtiner integration. With literally one click, all the shipping labels can be printed to a Dymo Label printer complete with packing slips and invoices. This alone saves probably 60 minutes per day on shipping and logistics. Another essential Rocket Retail feature for MrSupplement is the stock ordering report. This can be run for each supplier, and using the order level and order quantity values, it will 'automatically' create a purchase order which can be emailed or faxed direct to suppliers. Not only does this save time and eliminate errors but it ensures consistent stock levels leading to sustained increases in sales.

Kitchen Discounts www.kitchendiscounts.com.au Wholesale Savings on Kitchen Brand Names

This massive discount retail kitchen accesory and cookware retailer recently opened its online presence after 35 years experience in the industry. Sourcing direct from it's Sydney warehouse of over $5'000'0000 worth of stock, and offering same day shipping has ensured its rapid success online too. Boasting a huge range of accessories from cookware to bbq utensils, including top brands such as Jamie Oliver, Baccarat and Tefal. The strategy has been to sell top brand names online at wholesale prices, cutting out the retailer. Rocket Retail excels in ensuring specific brand name products are prominent in search engines. It achieves this by emulating static HTML pages, this getting more credibility from search engines. This means that when people search for specific brand names or products, Rocket Retail ecommerce sites are much more likely to appear in search results. Another great decision by Kitchen Discounts is to offer a 30 day money back guarantee. The slighest doubts about the products are put at east with this sort of guarantee, and its a great example of online retailers doing the right thing by the customer.

Replay Games www.replaygames.com.au Specialising in Used XBOX, Gamecube & PS2 Games

This is a site I am particularly proud of, as it stands head and shoulders above all other computer game retail ecommerce sites in Australia in terms of its overall appeal, depth of product information and fitness for purpose. This was also a client that we developed the entire naming, logo and branding concepts with from the outset, which certainly helped to achieve a cohesive image. Again, this was a genre that is traditionally very competitive on the internet in terms of keyword searching. The Rocket Retail technology allowed each individual product page to appear as a static HTML file which is readily spidered by search engines like Google. This has meant that when shoppers type in a specific game title, Replay Games appears in many cases as the number one position. In addition to the search engine friendliness of the products, the customer also leveraged the built-in affiliate program with great success to encourage other sites to refer customers for a small fixed percentage of sales.

Femplay www.femplay.com.au Female focused Adult Products with Express Delivery Australia Wide

Recently awarded by HitWise as in the Top 10 visited adult websites in Australia, Femplay is Australia's most successful online adult store for females with sales measured in the millions of dollars per annum. Launched in 2003, it has extremely high visiblity in search engines such as google for many relevant search terms. Sales continue to increase, and the store is probably the 2nd most successful online adult store behind Adult Shop (listed on the Australian stock exchange). The success of Femplay is due in no small part to its leveraging the marketing tools of Rocket Retail. The built-in proprietary affiliate program that Rocket Retail provides has meant that third party websites can link to Femplay and receive sales commissions of 25% of the sale. This is all tracked in Rocket Retail and cuts out the middle man such as Commission Monster or ClixGlaore all of which charge their own commissions. This alone has enabled Femplay to save thousands of dollars of third party commissions each month. It also makes the program more attractive its participants. Just about every marketing tool in Rocket Retail has been deployed with maximum effect, and maximum profit. When Rocket Retail released the checkout options feature to Femplay, add-on sales at the checkout increased significantly. This feature alone increased profits by a margin of $1500 per month according to the owner. Rocket Retail is constantly creating and releasing new marketing tools and refinements to the system to ensure continual sales growth for its clients. We believe the $100-$200 monthly subscription is a very small price to pay for such an advantage!

CPAP Australia www.cpapaustralia.com.au Specialists in the treatment of Sleep Apnoea

CPAP Australia sells proprietary advanced sleep apnoea and snoring prevention products, including cpap machines, masks, accessories and consumables. The site has a simple and functional look that takes maximum advantage of the additional product information and content management features of Rocket Retail. Additional photos are extensively used on the site to support the product information, and Frequently Asked Questions and other content is used to attract visitors. Taking advantage of the content management tools in the admin area of Rocket Retail allowed CPAP to add unlimited supporting material relating to the snoring condition. This is important for several reasons. Firstly, many people use the internet for research on these types of conditions which means that interested parties are directed to the site on Google and other search engines. Secondly, the use of unique content on your website is greatly encouraged by search engines, and rewarded with higher search engine placements. In a nutshell, 'content is king' and the more unique content that your site contains the better. With Rocket Retail, you are not limited in the amount of content you can add to your website such as news articles, blogs, supporting material, newsletters, white papers or other documents. You can edit almost every part of the website instantly and easily, meaning no extra costs for webs designers or programmers to modiify content. Do it all yourself using the admin section of Rocket Retail, meaning you have full control over your site without reliance on others.

Flowers Sydney www.flowerssydney.com Send Flowers Fast Sydney Wide

Flowers Sydney takes advantage of all the rich content features of Rocket Retail, and builds on these with a customer cross sell feature added to each flower product page. This 'Gift Options' feature encourages visitors to add extras to their order such as teddy bears, chocolates or wine. Categories were carefully chosen to reflect popular search engine requests such as 'Congratulations' or 'Wedding'. Additionally, we constructed a Sydney delivery suburbs category on the left hand side where the client could add the specfic locations of the florists that would be used to prepare and ship the flowers. Not only does this add a local touch to the site, but it seeds the site with these geographic locations so when a prospect searches for flowers in their local area, Flowers Sydney is much more likely to appear in search engine results. Selling flowers on the internet is highly competitve which is why Flowers Sydney chose Rocket Retail to form the basis of their search engine strategy.

Spice Lingerie www.spicelingerie.com.au Sexy Lingerie with Express Delivery Australia Wide

Spice Lingerie is a great example of a crisp, clean site design that is both stylish and practical. The custom designed home page neatly displays available sizes in clear and concise categories. Clicking through to products reveals multiple clickable additional photos, and the emphasis throughout the site is on its generous free shipping policy. All of this was achieved with a standard implementation of Rocket Retail.

Replay Arcade www.replayarcade.com.au Suppliers of Arcade Components & X-Arcade Joystick Products

Spice Lingerie is a great example of a crisp, clean site design that is both stylish and practical. The custom designed home page neatly displays available sizes in clear and concise categories. Clicking through to products reveals multiple clickable additional photos, and the emphasis throughout the site is on its generous free shipping policy. All of this was achieved with a standard implementation of Rocket Retail.

HotPOS www.hotpos.com.au Specialising in Point Of Sale Supplies

Hotpos Australia was an intiative of Darryl Sullivan, a POS specialist consultant based in Brisbane. Darryl came to Rocket Retail with the hope of establishing an online store that would appeal to anybody wanting to purchase new POS equipment, such as bar code scanners, tills and other hardware, all at discount prices. This was the second store that Darryl had launched using Rocket Retail, having also been successful with Xtremeherbs.com.au - an online specialty herbs retailer. So although he was familiar with Rocket Retail, he wasnt totally sure about the marketing angle for the new POS hardware venture. After much discussion with us about a suitable website name, we suggested the name 'Hotpos' because it was short, punchy and gave the impression of bargain pricing. So Hotpos was born, and the site was fully live within several weeks of the go ahead. Darryl has been very happy with the outcome of the site, which has almost overnight created a new revenue stream for the business, and introduced him to many new prospective clients for his consulting services. The drop shipping feature has enabled Hotpos to offer a wide range of products from various suppliers, without keeping every single product in stock. Rocket Retail automatically orders products from suppliers as orders are placed on his site. For more popular items, these are kept in his warehouse and available for same day shipping. Growth in sales for the store has been steady and incremental, and this is expected to increase further as popular search engines spider his products - many of which prospects will be searching for directly in order to find the lowest prices online. Darryl is now launching his third Rocket Retail store in New Zealand, Hotpos.co.nz. He hopes to emulate the success of the Australian store using the same formula.

Baby Boots www.babyboots.com.au Specialising in Baby Shoes & baby Gifts

Baby Boots Australia is classic example of a successful online retail store in a mainstream market. Focusing specifically on baby footwear, Baby Boots has in a relatively short period of time forged a niche in the highly competitive baby merchandise industry. With a low cost and simple to understand shipping system, customers have responded enormously well to the fast delivery and friendly customer service. With most orders shipped same day, customers are notified by email during each stage of the order/delivery process. This has in turn reduced the number of customer service enquiries and allowed for more competitive pricing. By focusing on selling only the quality Bobux range of baby shoes, Baby Boots Australia has thus been able to implement an 'Always in Stock' stock policy - meaning if you can see it, you can buy it, and it will ship same day! Gone are the days where eCommerce meant waiting weeks for your purchase to arrive on your doorstep!!

Cheap Chips www.cheapchips.com.au Specialising in Flash Memory Cards

In the highly competitive online market of retailing flash memory cards for devices such as digital cameras and mobile phones, we knew from the outset that this site had to capture the attention of the visitor within a few milliseconds. We wanted to convey 'bargain basement', while at the same time engendering the utmost confidence in the brand. We started with discussions about the website URL. Initially the client wanted to include various keyword terms associated with flash memory cards in the URL, but we recommended against this generic branding strategy and came up with the alliteration of 'Cheap Chips' and also to futureproof the site to sell other types of memory devices, as research also indicated that flash cards would be less popular in years to come. During our first onsite client design meeting, I suggested the 'buy colour' combination of Red and Yellow would be a good choice. This was quickly adopted by the client, and we then moved on to consider the overall navigational and content requirements. Essentially, these were mostly standard and included all the popular pages that we routinely include in each implementation such as price list, about page, shipping information, terms and conditions etc. So no surprises there, and we were able to establish that absolutely no extra custom development would be required (which is normally the case for most of our clients). To further emphasise the discount concept, and hook the buyer we designed several mast hot buttons that appear on each page: This was recommended after we conducted some preliminary research into competitors and discovered that none were offering same day shipping, and none had a lowest price guaranteed. As both these logos appear on each page, the viewer is constantly reminded of the value aspect and encouraged to purchase on the spot. This was a standard implementation of Rocket Retail, with no extra costs for the client notwithstanding about $300 to design the Cheap Chips logo. Every other cost was included in the total package as detailed in the pricing and plans section.

XtremeHerbs.com www.xtremeherbs.com Herbal Highs and Energy Supplements

Xtremeherbs.com is another Rocket Retail store launched by the owner of Xtremeherbs.com.au, to break into the competitive US market. In fact, Xtremeherbs.com is based in Brisbane, Australia but ships internationally. In order to encourage visitors in countries like the USA to place orders, this site uses the WorldPay payment system to quote prices in US dollars, right through to the payment page. This is supported 'out of the box' with Rocket Retail, as is PayPal, Directone and other major Australian ecommerce payment gateways.

Xtreme Herbs www.xtremeherbs.com.au Natural Herbal Highs including Ginseng & Guarana

Xtreme Herbs was established in 2003, with their warehouse based in Brisbane. Their philosophy was to offer 'hard to find' and exotic herbs direct to the consumer, at wholesale prices. These include herbs and vitamins for general health in addition to mood enhancers and stimulants containing the likes of caffeine, guarana and kava. As these types of products are widely searched on the internet, there existed a unique opportunity to take advantage of the search engine friendliness of the URL's utilised in the Rocket Retail eCommerce system. This meant that customers searching for specific herbs can often find Xtreme Herb's products in the first few pages of Google results and on NineMSN. Xtreme Herbs continues to be 'xtremely' successful and was recently featured in May 2006 on Channel Nines Footy Show where members of the cast sampled some of the Kava products!

Renovators Bargain Centre www.renobargain.com.au Specialists in Kitchen & Bathroom Supplies

Everything including the kitchen sink is available at the Renovators Bargain centre. One of the unique aspects to this operation is their complex shipping cost requirements. Calculating shipping cost of a large vanity unit to Perth for example, requires multi-dimensional shipping flexibility. Renovators Bargain Centres exploits Rocket Retails Zone and Weight based shipping matrix to the max. It is able to accurately quote and display shipping costs for all items sold on the site, including the extra dimension of Express Shipping.

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